Anything from ultra-cool Soho Home or patterned tile experts Bert & May is a sure bet to be high up my interiors “lust have” list. So when I found out about their new exclusive, limited edition collaboration, Bert & May X Soho Home, I knew it would be something special.
Launched in 2016, Soho Home is the interiors brand from Soho House whose members clubs, restaurants, and hotels are famous for their contemporary, effortlessly cool yet still supremely comfortable interiors. Which probably isn’t surprising since they were deliberately conceived to be a welcoming “home from home” for their members and guests. From there, it was a natural extension for the brand to start selling the lovingly designed (or carefully sourced) pieces that customers liked so much.
Bert & May are probably best known for their beautifully pigmented and patterned handmade tiles. Of which you’ll find a good selection used throughout many of the Soho House locations around the globe, with some colourways designed especially for the individual properties.
And now, courtesy of this limited edition Bert & May X Soho Home collection, you can bring these exclusive designs into your own home. Despite there being just 3 different designs, there’s a lot of ways you can use them. Go full-on patterned for modern maximalism, or dial it down and mix pattern with the complementary plains.
Or how about mainly plain with just a touch of pattern? Trust me, the plain tiles are a million miles away from boring thanks to the beautifully shaded pigments used. Just take a look at the stunning images below and you’ll see what I mean.
I’m rather smitten with them all, and wouldn’t know how to start choosing between them. How about you?
Soho Redchurch Street
Plain Navy Blue
Forest Green Plain Tile
Soho Berlin. This version of the popular Majadas tile was created with summer as its inspiration and they say “the design needs to be seen on a large scale to be fully appreciated”.
The Cherry Red plain tile is somewhere between red and pink. Somewhat predictably, this colour makes me happy, happy, happy.
Last of the patterns in the Bert & May X Soho Home collection is the candy-striped Soho Dean Street. Use it as an eye catching linear border or rotated on its edge to create this striking, contemporary geometric pattern, above.
This is a room I could happily live in – for ever and ever. On the floor are plain tiles called Leather Brown, although they have a distinct pink hue as you can see. I just love the way that the floor and walls tone without actually quite matching, and how the mix of darker colours, metallics and natural textures bring the plain surfaces alive. Add just a couple of hits of bright blue/green and there you are – contemporary interiors 101!
You can see the Bert & May X Soho Home collection online and also at the Bert & May showroom, Vyners Street, London E2. Or alternatively at the new Soho Home showroom, shop and events space, pictured above, at Barber & Parlour, 64-66 Redchurch Street, London E2.
Images: Bert & May, Soho Home